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Simple research view
HSY · The Hershey Company
$168.23 -0.83% Oct 26 close
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$HSY
The Hershey CompanyThe Hershey Company is a large-cap Food: Specialty/Candy company in the Consumer Non-Durables sector with a market cap of $38B.
Market Structure
Trend structure: downtrend
Latest event: bos
(bearish)
Resistance
177.64–179.20
· 6 touches · strong
Resistance
183.38–184.47
· 3 touches · moderate
Resistance
188.37–189.49
· 3 touches · moderate
Earnings
Pre-earnings setup
Next earnings
Wednesday, October 28, 2026
Before market open
Exact clock time not supplied by source
Ordinary position sizing suppressed.
Earnings are less than three full trading sessions away; treat the gap as event risk, not ordinary stop-distance risk.
Deterministic evidence
HSY-0.83%
Sector proxy · XLP-0.34%
Broad market · SPY+0.71%
CatalystPending
Stock reactionNegative
Sector reactionWeak
Opening surgePending
Event riskEarnings-driven
Session internals Mixed
Rule: direction and internals disagree — it met neither the strong nor the weak rule. Judged on internals, not on the size of the move.
Vs prior close-0.83%
From the open+0.51%
Range position81%
GapNo gap
QQQ confirmationDiverging (+1.11%)
SMH confirmationDiverging (+2.74%)
Short-term conviction -2 points.
Price bars, sourced event fields, and benchmark math only. This can adjust displayed short-term conviction; it does not change the stored scanner score or readiness.
- QQQ, SMH moved against the stock — no index confirmation.
- A sourced earnings report is still pending inside the risk window; ordinary technical conviction is reduced until it is out.
Ask a Legend to interpret this evidence → Commentary only — never scanner evidence or a sizing recommendation.
More stats
52W Low
$156.16
Tight Wks
1
Base
B1
SMA 200
$189.50
Group Rank
#41/66
ADR%
2.1%
ATR(14)
$3.92 (2.3%)
Vol Pace (live)
N/A
A/D Days
12A / 18D
A/D Rating
E
Earnings
tomorrow
HSY Chart
Interactive price, volume, RS, RSI, and MACD charts are available after sign in.
Technical Analysis Report Card
$HSY · $168.23 · as of 2026-10-26 · multi-factor read
35
/ 100
Trend · Daily / Weekly / Monthly
Daily
▬ Sideways / consolidating
Weekly
▼ Downtrend
Monthly
▬ Sideways / consolidating
Moving Averages
50-day$171.44 ↓
100-day$174.67 ↓
200-day$189.50 ↓
Bearish (50 < 200)
RSI (14)
Reading50.6 · Neutral
Neutral — momentum is balanced between buyers and sellers.
MACD (12/26/9)
StateBullish
Histogram+1.171
Bullish — MACD above its signal line and above zero. Histogram contracting.
Bollinger Bands (20,2)
%B / Width69% · 11.4%
Mid-band — no directional band edge in play.
Volume · Buyer vs Seller
Up/Down vol1.17 · Neutral
Rel volume1.3×
Pocket pivots · 10d2
5d vs 50d vol126%
Heavy vol up / down0 / 0
Balanced — up/down volume is roughly even; no clear hand. Recent volume is expanding versus its baseline.
- Pocket pivot 2 sessions ago — up-day volume beat every down day of the prior 10 sessions.
Support & Resistance
R · $177.84swing level
R · $183.93swing level
R · $189.42swing level
Price · $168.23now
S · $156.1652-week low
Fibonacci · Downtrend swing
23.6% ◄ price here$166.51
38.2%$172.91
50.0%$178.08
61.8%$183.25
78.6%$190.62
Retracement resistance zones measured from the recent swing high down to the low.
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Weekly downtrendBelow 200-day MA50/200 bearish
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Generic technical analysis generated mechanically from price & volume — educational research only, not financial advice or a personalized recommendation. Levels are illustrative; confirm on your own chart. New to these terms? →
Base & Breakout
Breakout follow-through
No active breakout tracked — Legend AI monitors daily for pivot-point breaks. What's a breakout?
RS Line vs SPY
52-week relative strength · blue = RS line · dashed = MA50 · dot = NH
Accumulation / Distribution
last 65 sessions · green = acc on high vol · red = dist on high vol
Net +4
No patterns detected
This symbol didn't match any pattern in the latest scan.
Minervini Trend Template
0/8Grades the price structure — moving-average stacking, distance from the 52-week high/low, and relative strength above the ≥70 uptrend bar. This is the technical trend check; the company's fundamentals and ≥80 RS leadership are scored separately in the Grade Card.
Price above SMA 150 & 200
$168.23 vs SMA150 $181.47 / SMA200 $189.50
SMA 150 above SMA 200
SMA150 $181.47 vs SMA200 $189.50
SMA 200 trending up
Slope -1.91 over 20 days
SMA 50 above SMA 150 & 200
SMA50 $171.44
Price above SMA 50
$168.23 vs SMA50 $171.44
30%+ above 52-week low
+7.7% from $156.16
Within 25% of 52-week high
-29.8% from $239.48
RS score above 70
RS 50
Fundamentals
52W Range
14%
Mkt Cap SEC
38.0B
EPS QoQ
+37%
Rev YoY
+4%
ROE
24%
Gross Margin
35%
D/E
1.17
EPS TTM
$5.37
P/E TTM
31.3x
Float
224M
Insider
No Buy
Company
Company profile
The Hershey Company
Scan History
May 28
Flat Base
✓ Gate
63
May 27
Flat Base
60
-15.0%
Latest News
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